Creative Solutions for Your Brand Story
Innovative writing, design, collaboration,
and leadership for impactful narratives.
Creative Solutions for Your Brand Story
Innovative writing, design, collaboration,
and leadership for impactful narratives.
WELCOME TO ANDREA'S PORTFOLIO
Creative Ideation
I specialize in developing unique concepts that drive audience engagement. My creative approach combines innovative thinking with strategic planning, ensuring that every project resonates with its target demographic and elevates the brand.
STATIC PORTFOLIO OF STORYTELLING AND BRAND CREATIVE
Outdoor & Print - billboard & flyer versions
VIDEO PORTFOLIO OF STORYTELLING AND BRAND CREATIVE
Floods of 2018: Lessons Learned
This was created for social media to promote the documentary special.
Friendly Feud!
This was the second piece of creative (from a set of bookends), each running on either side of commercial breaks to promote the comedy programming airing on the station.
Morning Expectations
Program image marketing focusing on viewer expectations.
Streaming
Cross-platform marketing for WeAreIowa+ sports and news content.
Neon Sign
Graphic animation created in After Effects.
News Proof of Brand
This proof of brand marketing demonstrates community news coverage following a devastating tornado and shows how our neighbors and local businesses came together to support one another.
Picking Sides - Cats or Dogs
I wrote and produced this promo during COVID and the general election, to serve as a public service address and mental break. It offered viewers a relatable message, while giving them a break from the sometimes overwhelming or intense news and current events of the time.
Healing Through Song
Sam Moss' parents share how her American Idol journey is helping the Winterset community to heal following a destructive tornado.
Grandma's Bootleg Whiskey
An Iowa man uncovers a family secret, a rye whiskey recipe that dates back to prohibition days.
"You Saved Our Lives, Thank You."
This is a proof of brand promo focused on weather coverage and the impact it had on Greenfield, Iowa residents leading up to a tornado which destroyed many homes in the community.
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